July 02, 2004

Organizers of the El Premio de la Gente, Latin Music Fan Awards 2004, and ADVO will deliver the event's award ballots to more than 2.4 million Hispanic households beginning August 16th.

"As the only Latin musical event that empowers fans to decide which artists win the awards, it is vital that the delivery of award ballots to Hispanic households be done in a timely and accurate manner, and in a format that will generate a high rate of response." says Luis Medina, Executive Producer of El Premio de la Gente. "Placing the ballots in ADVO's advertising package means Hispanic consumers will take notice of the ballot, and tapping into ADVO's 75 years of consumer targeting expertise means El Premio de la Gente ballots will be delivered to those Hispanic homes which are most likely respond with their vote."

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