December 29, 2001

The Direct Marketing Association (The DMA) and the Association for Interactive Media (AIM), a subsidiary of The DMA, announced that AIM's brand name has been changed to the Association for Interactive Marketing (AIM). The new brand and enhanced focus will reflect the group's reaffirmed commitment to the use of interactive opportunities to strengthen the multi-channel marketing industry.

"We are proud to recognize AIM's evolution as a resource for progressive marketers who are taking advantage of interactive opportunities to assist their businesses," said H. Robert Wientzen, president & CEO, The DMA. "Since joining The DMA in 1998, AIM has demonstrated a solid perspective on what matters to marketers, regardless of the media, and this is another positive step toward AIM's providing a superior resource for their members."

"With an enhanced brand and focus, AIM can now dedicate its attention to the needs of traditional marketers in the interactive space," said Ben Isaacson, executive director, AIM. "Multi-channel marketing is here to stay, and AIM is the organization to facilitate the needs of our members as they integrate new channels into their marketing mix."

Over the past six months, AIM has expanded its core focus to include additional interactive opportunities for traditional marketers in areas including; wireless marketing, teleservices and multi-channel marketing.

"AIM has matured into the definitive organization representing marketers exploring new interactive opportunities," said Jim Goodwin, EVP, Online Services, FleetBoston Financial, and Chair of the AIM Advisory Board. "We turn to AIM to support our interests with best practices, industry policies, and pressing issues affecting our company."

In addition to a change in brand, AIM is also unveiling the first phase of an enhanced new Web site at www.imarketing.org. Enhancements include:

Extensive Resources: White papers, industry research and current news.

Participation Opportunities: Through surveys, events and councils.

Detailed 'About AIM' information for members and other industry representatives.

For more information at http://www.the-dma.org

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