Listen Up Español (LUE), the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, announced Randall Anderson is the company's new Vice President of Sales & New Business Development.
As Vice President of Sales & New Business Development at LUE, Anderson's focus will be on working with existing customers to ensure their satisfaction and growth along with discovering and integrating new sales tactics and strategies to promote within the company and its client base.
Craig Handley, CEO of LUE, said, “We were immediately impressed with Randy's experience in sales and business-to-business operations. As the U.S. Hispanic and Direct Response markets continue to expand, LUE has seen a striking increase in business as well as new opportunities. I know Randy will be a key player as the company continues to reach new heights.”
Anderson said, “The rate of success LUE has experienced since its inception in 2006 is phenomenal. It will be my personal challenge to ensure that LUE stays on top of its game as it continues to position itself as the major player within the DR and U.S. Hispanic industry. I look forward not only to working with Craig and his team, but to becoming a valuable contributor to the company's work in these booming markets.”