Valpak Direct Marketing Systems, Inc. announced that it will partner with YaSabe.com to enter the expanding US Hispanic market.
"We are pleased to be able to reach out to the Hispanic community and offer values and savings," said Michael Vivio, President of Valpak/Cox Target Media. "Valpak is dedicated to helping families save money anywhere@anytime, and we're happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches," said Vivio.
"Coupons are a natural extension of YaSabe and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," said Zubair Talib, CEO of YaSabe. "Our users are already actively searching for local deals and coupons. "