July 09, 2004

Vassarette brand intimate apparel! Vassarette Intimates, for the first time in the company's history, is reaching out directly to the Latina female with their Vassarette brand, reaching 2.5 million Hispanic households this September through Carmen’s Cupones y Consejos (Carmen's Coupons, Tips and Advice).

The Vassarette® brand has committed to all 2.5 million envelopes for the September mailer which will arrive in time for Back to School and in celebration of Hispanic Heritage month. The Vassarette Ad will be featured on the outer envelope of all 2.5 million pieces, plus there will be a coupon offer inside for $2.00 off its HandsUp™ Pushup Bra available at Wal-Mart, Target and Kmart.

"We are very excited at the opportunity of reaching Latinas all over the US through the Carmen’s program and are looking forward to outstanding results," says Miles Bohannan, Director of Marketing of Vanity Fair Intimates. He continues, "Traditionally the way to reach them on print was by solo mail or magazine ads, which are much more expensive. With Carmen’s we now have a new vehicle for literally pennies per household and we can still reach a national audience."

"We can deliver to nationwide consumers for three and a half cents per home." says Shayne Walters, Founder and President of Carmen’s Cupones.

He continues: " we've noticed a growing interest in the program during the past year. Companies such as Vanity Fair, Walgreens, AOL, MoneyGram, Bissell, Knorr, Scholastic/Disney, E. Burnham Cosmetics, Danone Water, Tums, Staples and many others are participating in Carmen’s. and we continue to get new inquiries everyday".

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