March 30, 2012

VoodooVox Inc. announce that it has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace.

Voodoovox's InCall Media platform allows advertisers to have campaigns similar to Internet ads, the main difference being audio vs. text. The technology allows audio ads to be heard by people using their mobile phones in the USA.

Espacios Media, headed by CEO and president Joe Del Cueto, became familiar with VoodooVox's technology several years back when sister company, DMG Solutions, used it to supplement a client's direct response campaign. According to Del Cueto, "the reach and results were amazing… If VoodooVox were a radio station, it would be the largest radio station in the world". The most impressive features to note include: (1) the prodigious 250mm database of consumers, (2) the ability to micro target demographics, and (3) sophisticated campaign management tools. Using VoodooVox helped Del Cueto's team bring their client's call center more than 1,000 quality leads per day.

This new agreement between VoodooVox and Espacios Media will ultimately benefit advertisers in the direct response market the most. All campaigns are tailored, managed and optimized for clients at a pre-paid expense. Much like how many Internet sites use a CPC (cost per click) model, Espacios Media uses Cost per Call, meaning no hassle and no hidden costs.

"In an economy where advertisers are looking for better performance from their ad budgets," according to Michael Durance, CEO of VoodooVox, "VVX and Espacios Media recognized a need in the market and combined core competencies to better focus on the Hispanic market with Mobile Pay-per-call campaigns."

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