SYNERGY Direct Response announced that Shayne Walters has joined there New Business Development team. He will be based out of their corporate offices in Santa Ana, CA.
Mr. Walters joins SYNERGY Direct Response from PowerDirect Marketing, the nations leading direct to door advertising firm, where he was Vice President of Business Development and helped grow the company from a regional firm to national advertising service provider. Walters improved company sales by 33% while increasing customer base by 70 new clients across many business to consumer marketing categories including retail, telecommunication, financial, insurance, theatrical entertainment, supermarket, health & beauty care and, consumer packaged goods. His efforts resulted in $8 million dollars in new sales revenue during his 4-1/2 year tenure. He was also responsible for changing the industry name from the negative “door hangers” to the now widely accepted moniker of “front door marketing.”
Walters also brings years of experience in reaching Hispanic consumers. At PowerDirect, he was responsible for 90% of all Hispanic related business. He also founded Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice), a bi-monthly cooperative direct mail program segmented to U.S. Hispanic females nationwide. Additionally, he was Director of National Sales at Money Mailer, LLC and, a Senior Sales Executive at R.R. Donnelley.
John Rogers, President of SYNERGY Direct Response, states, “We are excited to have someone of Shayne Walters experience to join our new business development team. With our continued expansion and recent investments in printing equipment, letter shop, and mail delivery quality controls, Shayne will provide sales relationships across many business to consumer marketing categories needed to maintain our excellent level of customer support and service while creating new strategic opportunities for advertising distribution through direct mail.”