December 19, 2000

Top music industry professionals will shed light on the realities of the music and recording industries to interested senior high school students around the country during the 2001 GRAMMY in the Schools Careers in Music tour which kicks off January 11 in San Francisco. The tour continues the GRAMMY Foundation's 14-year tradition of acquainting high school music students with a diversity of career opportunities in the music industry. This year's program features forums to be held in cities including San Francisco, Washington, DC, Los Angeles, Chicago, Nashville, Miami, Philadelphia, Seattle, Memphis, Boston, Atlanta, Austin, New York and New Orleans. Ann Arbor, Michigan has been added to the 2001 lineup.

Each Careers in Music program begins with a panel comprised of top recording and music industry professionals interacting with students in a dynamic talk-show format. Following the panel discussion, students attend one of many workshops on specific topics ranging from engineering and production to instrumental technique and how to become a radio disc jockey.

Recording Academy President/CEO and GRAMMY Foundation President Michael Greene, who will moderate several panels, stated, "Nothing is more valuable to a student than hearing firsthand from a professional what their world is all about. Our program is reality-based and pulls no punches. It is designed to provide aspiring music industry professionals with a real life perspective of what opportunities are available today so tomorrow they can make informed decisions to facilitate achieving their career and creative goals."

Each student participant will receive the current edition of the GRAMMY in the Schools Career Handbook containing a directory of schools offering music industry programs as well as a comprehensive listing of record companies. Additionally, the resource book contains interviews with musicians including Tori Amos, Jewel, Lauryn Hill and R.E.M. plus producers Quincy Jones, Don Was, Jimmy Jam and Terry Lewis. The volume also features interviews with music industry icons including record company executives Clive Davis and Sylvia Rhone, plus professionals in the fields of engineering, publicity and management.

To further expand the program and provide greater content, an Internet presence is under development which will complement the Careers in Music program. The site will be geared toward students and will feature and expand upon the components of the Career Handbook: profiles of GRAMMY artists, interviews with music professionals and extensive resources. In addition, the site will include interactive quizzes and activities. With the right design elements and implementation, the new site will appeal to and challenge young people between the ages of 13 and 20.

The 2001 GRAMMY in the Schools program will be held:

January 11 - San Francisco - San Francisco State University

January 31 - Nashville (High School) - Belmont University

February 1 - Seattle - Bellevue Community College

February 2 - Memphis - University of Memphis

February 2 - Nashville (College) - Belmont University

February 5 - Atlanta - Agnes Scott College

February 8 - Miami - University of Miami

February 20 - Los Angeles - University of Southern California

March 15 - Philadelphia - University of the Arts

March 19 - New Orleans - New Orleans Center for Creative Arts (NOCCA)

March 20-21 - Santa Cruz, Calif. - Watsonville, Harbor and Santa Cruz High Schools
March 21 - Boston - Berklee College of Music

April 6 - New York - Talent Unlimited High School

April 28 - Chicago - Columbia College, Chicago

May 1 - Washington, DC - George Washington University

May 7 - Austin, Texas - Aikens High School

May 15 - Ann Arbor, Michigan - University of Michigan

Since its launch in 1986, GRAMMY in the Schools Career Day participants have included Clint Black, Monica, Faith Hill, Chuck D, LL Cool J, Brenda Russell, Dave Koz, Carlos Santana, All-4-One, Erykah Badu, Boyz II Men, Deana Carter, Bo Diddley, David Foster, Peter Frampton, Vince Gill, Sammy Hagar, the Hooters, Kenny Lattimore, G. Love, Peggy and Patsy Lynn, Peter Nero, Greg Phillinganes, Linda Ronstadt, Jon Secada, Usher, Diane Warren and Trisha Yearwood.

The GRAMMY Foundation is a nonprofit arm of the Recording Academy, dedicated to advancing music and arts-based education across the country and ensuring access to America's rich cultural legacy. An arc of education and preservation programs and services strive to cultivate understanding, appreciation and advancement of the arts for all ages, from infants to the elderly. In partnership with the Recording Academy and its chapters and branches throughout the country, the GRAMMY Foundation engages in a variety of cultural, professional and educational initiatives aiming to strengthen our education system and our culture-at-large.

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