March 26, 2004

The HispanicAd.com and the Association of Hispanic Advertising Agencies 2003 media planning competition has ended and with the help of Kim Chance - Bromley Interlink, Isabela Sanchez - The Bravo Group, Nancy Tellet - Siboney and Karen Treydte - Conill Advertising.

The winners of this years competition are:

Best Plan Under $1M

Agency: Tapestry
Client: Schieffelin & Somerset
Product: Hennessy V.S.
Media Director: Dana Bonkowski
Media Planner: Marcy Greenberger
Media Buyer: Adrienne Stephenson & Glyn Williams
Client: John Santos

Cable TV

Agency: Casanova Pendrill
Client: America Online
Product: AOL Latino
Media Director: Michael Trujillo
Associate Media Director: Sloane Stegen
Media Planner: Christy Coleman
Client: Mercy Lugo-Struthers

Direct Response:

Agency: Mendoza Dillon & Asociados, Inc.
Client: Galderma
Product: Tri-Luma
Media Director: Lisa L. Taylor
Media Planner: Lisa L. Taylor
Media Buyer: Lisa L. Taylor
Client Contact: Mary Madden

Internet

Agency: Media 8 Inc.
Client: Mexicana Airlines
Product: Winter Sweepstakes
Media Director: Paul Suskey
Media Planner: Nicolas Zagarzazu
Media Buyer: Tom De Bens

Magazines

Agency: SiboneyUSA
Client: Milk Pep
Product: Milk
Media Director: Nancy Tellet
Media Planner: Carmen Monrouzeau
Media Buyer: Carmen Monrouzeau

Newspapers

Agency: Tapestry
Client: Miller Brewing Company
Product: Miller Lite & Miller Trademark Branding
Media Director: Monica Gadsby
Associate Media Director: Marta Ruiz-Cuevas
Media Supervisor: Michele Hellrung
Media Planner: Milena Barreto
Media Buyer: Alyson VanCleave

Out Of Home

Agency: Tapestry
Client: Schieffelin & Somerset
Product: Hennessy V.S.
Media Director: Dana Bonkowski
Media Planner: Marcy Greenberger
Media Buyer: Glyn Williams
Client: John Santos

Radio

Agency: Lapiz Media
Client: Tecate
Product: Beer
Group Media Director: Kim Chance
Media Planner: Tomás Ruiz, III
Media Buyer: Tamara Ordaz/Lorena Cavazos
Client: Andres Siefken

TV

Agency: Grupo Gallegos
Client: Mission Foods
Product: Fresqui-Ricas de Guerrero
Media Director: Ken Deutsch
Media Planner: Maria Boloori
Media Buyer: Maria Boloori
Client Contact: Porfirio Rodriguez

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