September 11, 2010

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami.

The judges for this year's competition were:

Ana Hernandez - Wendy's International, Inc.
Issac Mizrahi - Alma DDB
Verena Sisa - Grupo Gallegos
Charlie Tornell - Bravo Group
Marco Vega - Concept Cafe (President of the Jury)

The HAPE award winners in each category are:

Best Strategic Thinking for the introduction or repositioning of a product or service

Gold - California Milk Processor Board / Grupo Gallegos
Bronze - McDonald’s McCafe / Alma DDB
Bronze - Ace Hardware / REVOLUCION
Honorable Mention - McNeil Labs / The Vidal Partnership

Best Strategic Thinking in the creative development for a product or service

Gold – American Honda Motor Co. / Concept Cafe
Honorable Mention - Toyota Motor Sales / Conill

Best Strategic thinking in the development of an integrated communications plan

Gold - California Milk Processor Board / Grupo Gallegos
Bronze - 2010 US Census / d exposito & partners
Bronze - Pepsi / Dieste

Best Strategic Thinking in the planning of a Pro-Bono brand

Silver - Pro Bono - Ad Council / Grupo Gallegos

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