April 07, 2012

HispanicAd.com announced the winners of the 2012 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

HispanicAd.com presented awards for the best media plans in nine categories as well as the "Gran Plan".

The judges for this year's competition were:

Brett Dennis - Chief Media Communications Officer - Conill
Enrique Dussan - VP, Media Services - República
Roxane Garzón - Media Director - Casanova Pendrill
David Queamante - VP, Touchpoint Integration - Creative Civilization
Claire Zaldivar - Associate Media Director - Zubi Advertising

This year’s winners are:

Best Plan using Branded Entertainment/Content Integration

Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Consumer Banking
Media Director: Isabella Sanchez
Associate Media Director: Jany Borges
Media planner: Lina Roitman

Honorable Mention

Toma Leche - Grupo Gallegos
Valvoline - Grupo Gallegos

Best Plan using Digital Media

Agency: Starcom MediaVest Group
Client: Heineken USA
Product: Heineken 2011
Digital Director: Kyung Kim
Digital Team: Marisol Rosado / Jennifer Weiss / Tracy Decker

Honorable Mention

Ford - Zubi Advertising
Kraft Foods - ComidaKraft.com - Starcom MediaVest
Kraft Foods - Oscar Meyer Deli Fresh - Starcom MediaVest

Best Plan using Direct Response

Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Focus
Media Director: Isabella Sanchez
Associate Media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez

Best Integrated Plan

Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez

Honorable Mention

Heineken / Grammys - Starcom MediaVest
SC Johnson / Glade - Zubi Advertising
MillerCoors - Bromley - MC Media

Best Plan using Magazines

Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Business banking
Media Director: Isabella Sanchez
Associate media Director: Jany Borges
Media Planner: Lina Roitman

Best Plan using Newspaper

Agency: Zubi Advertising
Client: American Airlines
Product: American Airlines
Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Jennifer Rodriguez

Honorable Mention

MillerCoors - Bromley - MC Media

Best Plan using Out of Home

Agency: Starcom MediaVest Group
Client: Kraft
Product: Oreo
Media Director: Cristina Martinez
Media Planner: Carolina Palomino
Media Buyer: Adriane Genova

Honorable Mention

American State Bank - Creative Civilization

Best Plan using Radio

Agency: Zubi Advertising
Client: S.C. Johnson
Product: Glade
Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Jennifer Rodriguez

Honorable Mention

Kraft Foods / Kool-Aid - Starcom MediaVest

Best Plan using Television

Agency: Starcom MediaVest Group
Client: Heineken USA
Product: 2011 Latin Grammy’s
Media Director: Tracey Decker
Media Planning Supervisor: Jennifer Weiss
Media Planner: Marisol Rosado
Media Buyer: Jeanette Millan

El Gran Plan

Best Integrated Plan

Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez

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