March 30, 2007

HispanicAd.com announced the winners of the 7th Annual Excelencia Media Planning Awards at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) semi-annual conference in Chicago on Thursday April 26, 2007.

HispanicAd.com presented awards for the best media plans in nine categories as well as the "Gran Plan," and the Media Executive of the Year.

The judges for this year's competition were:

Gloria Constanza - d exposito & partners

Sofia Escamilla - Anita Santiago Advertising

Edith Nardo - Machado/Garcia-Serra

Winners for the 7th Annual HispanicAd.com Excelencia Media Planning Awards are:

Best Plan Under $1 Million

Agency: Arenas Group
Client: ABC Entertainment
Product: Ugly Betty
(Fall 2006 Series Premier)
Media Director: Elizabeth Barrutia / Debra Nason
Media Planner: Charles Vasquez
Media Buyer: Leyla Fletcher
Client Contact: Darren Schillace

Best Plan Using Cable TV

Agency: The Vidal Partnership
Client: Nissan North America
Product: Nissan
Managing Partner: Oswald Mendez
Group Media Director: John-Paul Aguirre
Client Contact: Melissa Adams

Best Plan Using Direct Response

Agency: Bromley Communications
Client: Continental Airlines
Product: Outbound flights to LatAM
Media Director: Tomás Ruiz
Media Planner: Sarah Figueroa
Media Buyer: Sarah Figueroa
Client Contact: Lyndelle Nieuwkerk

Best Plan Using Internet

Agency: Conill
Client: Toyota Motors Sales USA
Product: Toyota Yaris
Media Director: Karen Treydte
Online Supervisor: Diana Stumvoll
Media Planner: Nancy de Robles
Client Contact: Geri Yoza

Best Plan Using Magazines

Agency: Siboney USA
Client: Colgate-Palmolive
Product: SoftSoap Pure
Cashmere Body Wash
Media Director: Nancy Tellet
Media Planners: Anna Noel / Paola Brescia
Media Buyer: Anna Noel
Client Contact: David Cardona

Best Plan Using Newspapers

Agency Arteaga & Arteaga
Client: 20th Century Fox
Product: Big Momma’s House 2
Media Director: Alexandra Caraballo
Media Planner: Isabelita Ortiz
Media Buyer: Monica Salgado
Client Contact: Gustavo Rodriguez

Best Plan Using Out of Home

Agency: Tapestry
Client: Procter & Gamble
Product: Always
Media Director: Elena Marroquin
Media Supervisor: Amrita Dhaliwal
Media Planner: Olga Bueno
Media Buyer: Mary Greenberger
Client Contact: Veronica Cabrero

Best Plan Using Radio

Agency: Tapestry
Client: Procter & Gamble
Product: Pantene Anti-Esponjado Collection
Media Director: Elena Marroquin
Media Supervisor: Amrita Dhaliwal
Media Planner: Dan O’Brien
Media Buyer: Marcy Greenberger
Client Contact: Kyle Shinseki

Best Plan Using TV

Agency: Conill
Client: T- Mobile
Product: Wireless
Media Director: Karen Treydte
Associate media Director: Rob Spallone
Media Supervisor: Nancy Avalos
Media planners: Heather Clifford / Dave Garcia
Media Buyer: Ryan Gallacher
Client Contact: Brett Dennis

El Gran Plan

Agency: Conill
Client: Toyota Motors Sales USA
Product: Toyota Yaris
Media Director: Karen Treydte
Online Supervisor: Diana Stumvoll
Media Planner: Nancy de Robles
Client Contact: Geri Yoza

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