July 04, 2011

AOL Latino announced the launch of the Bloguera Spotlight initiative in partnership with Ford Motor Company. It will be featured on Tu Voz en Tu Vida http://www.tuvozentuvida.com. Enlisting members of its community in the search, AOL Latino will identify top Latina bloggers who are active social media influencers and provide them a broader reach. Tu Voz en Tu Vida will widen the platform for Latinas who shape opinion on topics including finance, career, education, health and autos.

“We want to expose the great work of Latina bloggers to as wide an audience as possible while shedding a powerful spotlight light on issues of concern to them,” said Miguel Ferrer, Managing Editor at AOL Latino. "The Bloguera Spotlight initiative is focused on amplifying the voices of socially active bloggers in order to start conversations that are important to the community – one we are not only seeking to engage but empower.”

AOL Latino users will be invited to nominate their favorite blogueras on Tu Voz en Tu Vida and other web channels. Selected bloggers will be highlighted with a specially designed badge and will also get exposure on other AOL Latino Web channels.


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