August 14, 2010

Terra USA has partnered with the leading Puerto Rican celebrity chef Cielito Rosado, to manage her online brand extension.  Beginning with today's re-launch of the official website, Terra USA will oversee all aspects of Cielito Rosado in the digital arena, including editorial programming, traffic, inventory, advertising sales, user experience and Web design.

"We are thrilled to continue with our commitment to provide consumers and advertisers alike with premium options," expressed Fernando Rodriguez, CEO for Terra USA. Users will have first hand access to culinary recipes from the talented and respected chef, Cielito Rosado. This partnership will also provide marketers and advertisers an unparalleled opportunity to target a uniquely engaged, captive consumer audience" added Rodríguez. will be an interactive and user-friendly hub for Hispanic families, offering exclusive, traditional and healthy tips; delicious meals and quick and easy illustrated recipes for the entire family. The site will feature sections such as:  "La Sabrosura de Hoy" (the plate of the day), "Recetas de Temporada" (seasonal recipes), Platos para Todos los Dias" (dishes for everyday) and episodes of her TV show "Cielito What's Cooking" which is currently transmitted in United States by Direct-TV. Users will also be able to interact, share and send recipes to their friends, leave comments, participate in polls and subscribe in order to receive daily recipes by email.

"I am very excited to partner with an Internet giant like Terra to reach a larger audience while providing original and high quality content," commented Cielito Rosado. "Cooking is my passion, my career and I consider this online extension the best way to stay connected with my followers as well as to share with them what I know how to do best. Users will be able to prepare more dishes and I will be able to guide them through a cooking experience with more than 100 step-by-step video recipes," added Rosado.

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