Yahoo! en Español recently launched a dynamic original sports feature called “La Locura” sponsored by Corona Extra. Designed to engage the fast-growing U.S. Hispanic audience, “La Locura” offers an offbeat look at the craziest and funniest sporting moments of the week. Each three-minute long exclusively produced video segment is accompanied by a fan poll on a separate page within Yahoo! Deportes en Español.
The videos and fan polls create a fun and exciting environment for Corona Extra brand integration, and sports are a passion for Corona Extra’s Hispanic consumers. Updated weekly, “La Locura” is hosted by the lively and simpatico Liliana Mayano. Fans vote on the craziest sports stunt featured and each week, the winner is awarded the dubious distinction of being “La Copa Loca.”