Telemundo’s mun2 announced that after four years of consecutive year-to-year growth in reach and engagement, the cable network will launch a new website in September of 2011 that builds upon the success of current site’s social and interactive platforms. mun2 will be working with the prestigious firm Happy Cog for this launch.
“The mun2 website has already won a loyal following with trail blazing videos, stories and interactive experiences,” says Peter Blacker, EVP, Digital Media & Emerging Business, Telemundo. “We are investing in this success to bring mun2.tv to the millions of young Latinos who are making their mark on the new America.”
"Happy Cog is excited and honored to work with Telemundo and mun2 to create a unique interactive experience for the Latino community,” says Greg Storey, President, Happy Cog. “Our team embraces the opportunity to raise awareness of the mun2 brand by using content to attract an increasingly multicultural, bilingual audience and by building a community to keep them coming back.”
The website will be optimized to work on mobile devices, from tablets to smart phones, and gaming consoles, and will be built around registered users to continue to engage consumers with relevant stories and ads. mun2 will also be releasing a companion app for iPhone, Touch, and iPad that will further facilitate activity already taking place on the site.
A unique social media platform focused on connecting young Latinos through original content, mun2.tv has become the destination for young Latino Americans aged 18-34 (YLAs) to define their identity, registering over 70,000 members of the mun2 audience, while also activating viewers with live voting, made-for-web videos, and games.
mun2 launched its current social media platform in 2008, during which time it was already ahead of the social media curve. In each of those 36 months, the user-driven section has consistently been the second most popular page on the site.