Consumers worldwide have been quick to embrace the concept of a tablet computer: IDC forecasts that 53.5 million units will ship this year. As brands start to explore how best to reach consumers via this nascent medium, we outline best practices for marketing on the tablet in our latest report.
Our Tablet Checklist includes 10 actionable recommendations for brands, with case studies to help illustrate these ideas. The recommendations were inspired by conversations with a panel of interactive media professionals (both inside and outside JWT), including James Cooper, chief creative innovation officer for JWT New York; Dominik Hofmann, mobile product manager, head of R&D at Jetsetter.com; Usher Lieberman, director of communications for TheFind; and Paul Soon, regional director for XM.
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