LCS Golf, Inc. announced that iFusion has signed an agreement with Telemundo to provide database management services and email marketing/direct marketing solutions for their South Florida markets. The two companies are currently in negotiations to reach an agreement where iFusion would provide similar services for Telemundo's other national markets.
"iFusion is committed to a long-term development and preferred partnership with Telemundo and looks forward to growing the relationship by assisting Telemundo in gaining and keeping market share with innovative technology via the internet." said Dr. Michael Mitchell, CEO and Chairman, LCS Golf inc.
Alex Bruni, COO of LCS Golf inc., commented "We're excited to be working with Telemundo to develop marketing opportunities through the Telemundo newsletters and other email communications. Together, we will build double opt-in email databases of highly qualified internet users who are eager to get information on topics related to Telemundo's daily entertainment programming."
By growing a sizeable database, iFusion will provide an alternative means of communication for Telemundo to "know their consumers." By doing so Telemundo will be able increase their ratings, provide an extended medium for their advertisers and possibly expedite any research during the development of new programming.