January 28, 2001

TodoBebe.com has arrived to Puerto Rico with the official launch of its local site.

Puerto Rico's localized site is an integral part of TodoBebe's regional strategy of creating content and services tailored specifically to each market in order to respond to local needs and practices. "We are convinced that this combination of panregional and local focus allows us to provide an optimal service to our visitors," explained Claudina Rubinowicz, vice-president of sales and marketing and mother of two small children. "We are extremely excited to be able to provide Puerto Rican parents with our products and services. We have formed a team of professionals in Puerto Rico that generates relevant and up-to-date local content." Even before announcing the launch in Puerto Rico, visitors accounted for 10 percent of total traffic, which is increasing at a very rapid pace.

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