In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there's not a moment when we lack a perfect view of where we are, where we're going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what "new normal" of consumer attitudes will we be returning to? And once we know where we're going, what strategies and tactics are going to be most effective to get there? Unfortunately, there's no GPS for that.
By Liz Bigham / Jack Morton Worldwide
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