July 03, 2010

After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents.

By Liliana Gil, Managing Partner AG-XL Alliance

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