August 21, 2009

While we were sleeping, it happened. A whole new demographic of young, reasonably affluent Hispanics entered the world of marketing as incredibly important and valuable consumers, but just not quite the way mainstream America thought they would in the 1980s.

By Marta Insua / Alma DDB

To access download at HispanicCMO.com or CLICK below:
http://www.hispaniccmo.com

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