July 09, 2010

San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others. This unique experience uniting decision makers from retailers and CPG’s all under one roof started with a experiential tour. Guided by cultural marketing experts from XL Edge, Shopper Marketing practice of the XL Alliance; three buses packed with executives from around the country went to visit three independent stores: Supermercado Murphy’s, Appletree Market and Northgate. Each store showcased their unique layout, approach and retail strategy, however, one thing was obvious and common… they were BILINGUAL, CULTURALLY RELEVANT, PACKED & VERY VERY BUSY with a consumer base that was 99% Hispanic. For those of you that missed out on this wonderful opportunity, we have created a recap of this Hispanic shopper immersion trip in this edition of YouTube’s “Moments to CultuRise”.

By Liliana Gil, Managing Partner AG-XL Alliance

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