Insufficient Budgets, Shortage of Skills & Inadequate Tools hinder Marketing Efforts.

Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.

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