June 13, 2009

Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.

Siempre Mujer Extra premieres a video with Colombian Actor Manolo Cardona, who graces the first-ever Siempre Hombre “flip” cover in the June/July issue http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=319380991>. He shares his thoughts on women, romance and love. Also, Ser Padres Contigo launches a video showing parents how to keep kids protected against sun damage http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=316198780>.

“Research has shown that minority groups are increasingly enthusiastic about new tech-savvy ways of receiving information. In fact, the number of Spanish-dominant Hispanics in the U.S. using podcasts is expected to grow by 10% over the next year,” commented Ruth Gaviria, vice president of Meredith Hispanic Ventures. “Our content – from parenting and relationship advice, to beauty reviews, to restaurant recommendations – is custom-made for video and we are incredibly proud to be the first Spanish-language publisher to offer this.”

The titles plan to release at least one podcast per issue, two to three minutes in length. They will be free-of-charge and are designed to educate and entertain the growing number of U.S. Hispanic Internet users and expand on magazine content in an interactive and timely way.

Previous Siempre Mujer Extra podcasts have focused on a behind the scenes look at the magazine’s editorial meeting and personalities; summer beauty essentials; and the NYC Latin restaurant, Sazón, a staff favorite. Ser Padres Contigo has featured spring fashion for kids, and videos showing off the sights and sounds of San Antonio.


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