September 26, 2009

A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.

By Dan Herman, PhD

To download study CLICK below:
http://www.brandchannel.com/images/papers/495_Successful_Differentiation...>

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