March 30, 2008

Watch a school of fish swim. They have no leader. No one is telling them what to do. Instead they are paying close attention to the fish next to them, in order to move at exactly the same time in exactly the same direction. This type of swarm behavior defies convention. Animal groups moving together as one without ever being told what to do. The comparison of swarm behavior to human interaction has become increasingly relevant as human instincts and social technologies have merged to create an unprecedented collective intelligence.

To view white paper CLICK on link below (Adobe Acrobat Reader required(:
http://www.brandchannel.com/images/papers/419_DDB_Yellow_Paper_final.pdf>

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