July 18, 2008

In this second major study from the Radio Ad Lab, we compared the effects of two television ad exposures to the effects of one television ad combined with two Radio exposures. We also did the same thing with newspapers—comparing two newspaper exposures to one newspaper ad plus two radio exposures.

To download CLICK on link below (Adobe Acrobat Reader required):
http://www.radioadlab.org/studyDocs/synergyFull.pdf>

article_image: 

Leave a reply

Image CAPTCHA
Enter the characters shown in the image.