March 18, 2001

For the first time ever, a compilation of Latin alternative rock and hip-hop has landed on the Billboard "Latin 50 Albums" sales chart (entering at #38 - and outselling titles by Mana, Shakira and the Gipsy Kings!). The feat follows a remarkable week in which "Escena Alterlatina" concerts (headlined by Julieta Venegas) were completely sold-out in New York, Los Angeles, and San Francisco. Meanwhile, the just-released album "Escena Alterlatina: The Future Sound In Espanol" (Ark21 Records/Universal) continues to make waves at radio, holding down the #1 position on CMJ's "N-Alternative" chart for the past two weeks. The album is also receiving airplay on major English-language stations such as KCRW (Los Angeles), LIVE105 (San Francisco) and WXPN (Philadelphia).

Bolstered by a money-back guarantee, the unconventional marketing strategy behind "Escena Alterlatina" also includes placement of the album in listening booths across the USA at major retail chains such as Borders, Tower, and Virgin. On an unprecedented level, a release is being actively promoted to English-speakers, as well as Latinos who
do not normally listen to Latin alternative rock and hiphop.

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