June 15, 2010

Universal Music Group (UMG) has partnered with mobile content technology vendor m-Wise to provide fully managed mobile storefront solutions with keyword management platform and campaign creation to UMG in the United States. The announcement was made today by David Ring, Executive Vice President of Business Development & Business Affairs for UMG's eLabs, and Zach Sivan, m-Wise's Chief Executive Officer.

Under this agreement, m-Wise, a technology expert in mobile content management and delivery, will work with UMG to launch a centralized system to drive mobile content sales, reporting, tracking and payments to artists. Additionally, this partnership with m-Wise will allow UMG to piggyback sales of mobile content not just online but in print, TV, radio, social media and other marketing and distribution channels.

m-Wise's m-Store platform is an international platform with the ability to transact and market in multiple languages and multiple currencies. This powerful platform will also enable UMG to drive mobile content promotions easily and effectively with the m-Wise keyword management platform and campaign creation system. The m-Wise platform will provide full integration with all the top Tier 1 & Tier 2 carriers offering content at a variety of price points, and will be fully integrating with UMG's mobile partners, such as Mozes, Echospin & Netbiscuits. By leveraging the m-Wise m-Store platform, UMG will be able to promote free content, sell individual content and even create content bundles in both English and Spanish in just minutes, using a simple, step-by-step approach.

"We are delighted to be partnering with m-Wise," stated Mr. Ring. "Engagement through mobile continues to be one of the most effective ways to reach multicultural audiences and expand the reach of our artists' music. This agreement, along with our recent deals with Mozes, Echospin and Netbiscuits, reaffirms UMG's commitment to deliver truly interactive, dynamic and highly-personalized mobile experiences to music fans everywhere."

"m-Wise is committed to helping our partners streamline and optimize their sales and marketing efforts using the latest in mobile content technology," commented Mr. Sivan. "We are very excited to be partnering with UMG and believe that this partnership will provide UMG with a competitive advantage in the monetization of fan lists, plus a complete understanding of content consumption, making for more effective marketing efforts."

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