June 12, 2012

VIVELOHOY.com is now fully responsive, accessible via web, mobile and tablet and can be read in both English and Spanish. VIVELOHOY is published by Hoy in Chicago.

"VIVELOHOY 2.1 strategically builds from our previous success by masterfully combining the latest technology with an engaging interactive content strategy that delivers the best of the web to its audience," said John Trainor, general manager of VIVELOHOY and Hoy in Chicago. "We are thrilled to be introducing this exciting new platform to our loyal audience who come to our site for a culturally-relevant and well organized dose of news, information and entertaining content."

"We are learning from our readers and visitors, focusing on engagement and pivoting our strategy to consistently focus on the best content experience we can deliver, in English and in Spanish," said Fernando Diaz, Editorial Director. "Our readers can expect many more exciting changes to come."

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