March 19, 2005

CityReach Latino launches a non-traditional outdoor/out-of-home (OOH) media network to target the fastest growing ethnic segment with its fleet of dynamic Rolling Smart Boards. CityReach Latino combines the power of street-level marketing into high-density ethnic zip codes with the footprint of a national reach.

CityReach Latino Rolling Smart Boards are available in the top 10 U.S. Hispanic markets – Los Angeles, New York, Miami, Chicago, Houston, San Francisco, Phoenix, Brownsville, Dallas and San Antonio.

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