May 21, 2007

CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.

Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.

Advertising and marketing responsibilities for CityReach Latino were being handled by San Antonio based Creative Civilization.

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