May 21, 2007
CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.
Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.
Advertising and marketing responsibilities for CityReach Latino were being handled by San Antonio based Creative Civilization.
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