Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the nation's largest Hispanic and African American markets. Leading this effort are outdoor advertising veterans Pedro (Peter) A. Milian Jr., who is Vice President Hispanic Sales and Marketing, and Tony Dailey Vice President of Multicultural Sales and Marketing.
"Outdoor advertising is one of the strongest media formats advertisers can use to target the fast-growing Hispanic and African American population," said Rocky Sisson, Executive Vice President of Sales & Marketing for Clear Channel Outdoor. "All Americans are spending more time out-of-home every day and the combination of radio and outdoor advertising is a proven and effective way to reach them as in-home-media continues to fragment."
"Companies are realizing that one of the best ways to grow their business is to target the Hispanic market," commented Peter Milian. "Clear Channel Outdoor is strategically positioned to help companies increase their market share and build loyalty in this highly brand conscious market segment."
Tony Dailey added, "The continuing growth and influence of the African American market creates opportunities for savvy marketers. Outdoor advertising works and we are providing a compelling value proposition to advertisers who wish to reach this important segment."