September 11, 2006

For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.

CityReach Latino is reaching out to agencies and brand managers who are serious about reaching the Hispanic consumer. The sweepstakes is open to media buyers and brand managers who place $1 million or more in Hispanic advertising. To enter and learn more about official sweepstakes rules, visit www.cityreachlatino.com. All entries must be received by October 31, 2006 and the winner will be announced by November 15, 2006.

“This sweepstakes is celebrating the one-year anniversary of our national network. We are thrilled to be working with blue chip advertisers and are especially excited that they are asking to do business with us again,” said Terri Simpson, president and CEO, City Reach Latino. “We are extremely happy with our first year and the success of our Top 11 Hispanic market network.”

CityReach Latino provides a strategic advantage to stationary billboards, in that the message can be delivered to the right audience, at the right time, in the highest density Hispanic zip codes. CityReach Latino guarantees its performance and showing levels. The company provides an audited weekly proof of performance to its advertisers.

The high-tech advertisements in motion achieve a more intrusive delivery and provide the advertiser with a way to target specific ethnic zip codes. CityReach Latino offers the segmentation benefits of broadcast media, the targeting capabilities of direct mail and the extended visibility of out-of-home, all combined into one medium. The CityReach Latino media vehicles display three large advertising panels targeting specific Latino markets and events through a brilliant new technology in mobile ad delivery.
The advertisements are printed on film, not vinyl, which provides colorful, crisp and vibrant images. And at night, all three ad panels become backlit, making the ads spectacular. There is no other media that offers the audited, consumer-experience that CityReach Latino is known for.

CityReach Latino media is available in Top 11 U.S. Hispanic markets, including Los Angeles, New York, Miami, Houston, Chicago, San Francisco, San Diego, Phoenix, Brownsville, Dallas and San Antonio markets. The national media company is headquartered in Sacramento, California with an east coast sales office in New York.

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