March 12, 2011

Colgate-Palmolive announced a partnership with respected TV personality Karla Martínez. Colgate selected Martínez, current co-host of Univision's "Despierta America", as a spokesperson for Colgate Total toothpaste to help raise awareness around the importance of oral health among Hispanic families in the United States.

"We are thrilled to be working with such a high-spirited talent, who wholeheartedly believes in the importance of proper dental care," said David Cardona, Marketing Director, Multicultural Marketing, Colgate-Palmolive. "There are great synergies between Colgate Total® and Karla's approach to promoting a healthy lifestyle, which makes her an ideal choice for us as our new spokesperson."

As the new face for Colgate Total toothpaste, Martínez is all smiles as she embraces her new role and looks forward to raising awareness about healthy oral care habits among the Hispanic community.

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