December 02, 2000

Chicano music festival set to rock the nation with a special new millenium Cinco de Mayo mega-music festival. The event also pays homage to Chicano music legends Lalo Guerrero, Richie Valens, Jerry Garcia and contemporary great Carlos Santana, who were among the originators of Chicano Rock and first "crossover" artists. The festival will be hosted throughout the first week of May in 2001 in Los Angeles, San Diego/Tijuana, San Jose/San Francisco, Houston, San Antonio, Chicago and New York.

The Aztlan Fest (formerly Aztlan Music Festival) propelled itself onto the urban music scene as one of the freshest and original Chicano music festivals in 2000. Hosted in Los Angeles, the Rock en Español capital of the U.S., the event drew considerable attention nation-wide and internationally from artists and media focused on the scene, even though the event was intended to be a local showcase.

Continuing in the same innovative spirit and vision, the Aztlan Fest feature's thirty-plus of the top Chicano bands from the U.S., uniting musical talent representing Rock, Alternative, Ska, Metal, Punk, Hip Hop, Rap and more. Now perhaps the most important connection can be made between Chicano musical talent and fans in a worldwide structure, bringing forward creative artistic satisfaction to artists and fans alike.

Confirmed Rock bands include Aztlan's favorite and headliner Voodoo Glow Skulls followed by Las 15 Letras, Chencha Berrinches, Los Skarnales, Orixa, Sadistic Intent, Profecia, Aztlan Underground, Quinto Sol, Tokadiscos, Idle, La Bestia and Caradura. Rappers include the number one selling Chicano rapper SPM-South Park Mexican and Lil' Rob, Mr. Shadow, El Pecador and Lighter Shade of Brown. Special guests include Mexico's favorite rockeros Transmetal, Maldita Vecindad and Especimen. Additional invitees include worldwide Rap/Metal icon and activists Zack de la Rocha, formerly of Rage Against the Machine and the top charting Deftones.

"Our goal is to promote the often overlooked Chicano rock and rap genres," said Mario Cobián, Aztec Entertainment President and festival producer. "In doing so, we've created one of the most unique marketing opportunities to reach young and informed Bilingual and Bicultural Chicano audiences who represent over half of the U.S. Chicano population." Past Sponsors include KJLA-TV, Al Borde, LA Weekly, Rocketeria.com, Latinola.com, Azteca.net, Rock.com.mx, LaRocketa.com, Latin Style Magazine and Oye Magazine.

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