Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris' Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.
"Over the years, we have noticed a rise in the celebration of Dia de los Muertos and asked respondents specifically about this holiday. What we learned is that Latinos are celebrating Hispanic holidays like Dia de los Muertos, as a way to maintain traditions and have the best of both worlds." Zandra Zuno, executive director and Multicultural Practice lead to GolinHarris.
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