July 21, 2001

Hispanic Broadcasting Corporation announced that Michelle Falo has been named General Manager of the KHOT(FM) station, serving the Phoenix market. Ms. Falo will be responsible for all aspects of the Phoenix station operations, including sales, programming, promotions and marketing.

Prior to this new position Ms. Falo served as General Sales Manager at KSOL(FM) and KZOL(FM) in San Francisco since 1996. Before joining HBC, Ms. Falo was Sales Manager for Crescent Communications and Infinity Broadcasting. She began her radio career as a sales assistant in 1984. Ms. Falo received her BA from San Francisco State University.

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