El Dorado Communications, Inc. and Lotus Entravision Reps LLC (LER) announced that LER has acquired Team El Dorado, the national sales representation arm of El Dorado.
Under the terms of the acquisition, Team El Dorado's operations will be folded into LER's existing operations and Team El Dorado will assign to LER the national account representation for radio stations currently represented by Team El Dorado. Additionally, LER will be the exclusive national advertising representative of radio stations owned by El Dorado.
LER, a recently formed joint venture between Entravision Communications Corporation and Lotus Hispanic Reps Corp., is the exclusive national advertising representative for all Spanish-language radio stations owned by Entravision and Lotus Communications Corp. and for all other radio stations previously represented by Lotus Hispanic Reps.
Mary Hawley, President of LER, commented "the opportunity to fold Team El Dorado into LER is a terrific win for all involved with LER. The addition of the Team El Dorado employees to the LER organization brings solid sellers and support personnel on board effective immediately. Moreover, the addition of El Dorado's Houston properties, plus Team El Dorado's other Top 10 Hispanic market stations, are key market additions for LER."