August 19, 2012

Media Latino Communications (MLC) announced that monitorLATINO (Radio Tracking Data, Inc.) has chosen Media Latino Communications, Inc. (MLC Networks) for its Exclusive National Representation!

monitorLATINO was founded in 2003, and is a company which ranks songs based on airplay across radio stations in the United States and Mexico by utilizing Radio Tracking Data LLC in real time. The charts are posted on RadioNotas while a complete list is available only to subscribers. In 2012, monitorLATINO began surveying radio stations in the Dominican Republican.

Media Latino Communications, Inc. and monitorLATINO are pleased to enter into this exclusive representation agreement. As of this month, MLC will exclusively represent monitorLATINO nationally, deliver spots to its affiliates, and collect affidavits via its state-of-the-art digital spot delivery and affidavit collection system. Media Latino Communications’ 100% digital system makes it user-friendly for all of its affiliates to download spots and link to their traffic or automation system; and their affidavits are submitted instantly to their respective agencies.

MLC’s General Manager Jesse Rios stated, "We are delighted in partnering with monitorLATINO, the premiere music tracking system for Hispanic radio stations and artists. We will not only sell monitorLATINO nationally through our advertising agency but will also handle the delivery of spots and collect the affidavits from their affiliates, in an effort to super-serve this important client. The addition of the Media Latino partnership to our existing client base brings our network to well over 400 affiliates across the United States.”

Juan Carlos Hidalgo President and CEO of Radio Tracking Data, Inc., says, "We are committed to be the top premiere Spanish Radio Monitoring Company serving Hispanics in the U.S. and we are very excited to begin our partnership with Media Latino Communications (MLC) as they will help us accomplish our goals by providing the best sales representation throughout their 400 affiliates across the United States.”

Juan Carlos Ortiz COO and International Relations of Radio Tracking Data, Inc. commented, “We are very excited to begin work with Media Latino Communications (MLC). It very important to us to have a company that thinks outside the box and is willing to share with us this broad world of RADIO-BARTER. Here at monitorLATINO it has been a challenge to find a company that believes in our structure and is willing to bet in our product. We are committed to make this agreement work and continue with new endeavors along MLC.”

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