In an effort to deliver quality programming and news that's educational and informative to Hispanics nationwide, Radio Unica Communications Corp. announced that it will broadcast the President's weekly radio address via its network starting Saturday, May 5 at 3:00 p.m. (EST). The Network is the only Spanish-language medium airing the President's address providing the U.S. Hispanic market with unique access to this important Presidential message.
In addition, Joaquin F. Blaya, Chairman and CEO of Radio Unica Communications Corp. and Sergio Bendixen, President of Bendixen & Associates, a public opinion and strategic research firm specializing in the Hispanic market, today commented on their meeting with five U.S. senators last month (March 7) in Washington, D.C. The meeting focused on the rapid growth of the Spanish-speaking population and avenues for improving upon the participation of the nation's Hispanics in the political process. The two executives met with U.S. Senators Harry Reid (D-NV), Christopher Dodd (D-CT), Barbara Boxer (D-CA), Richard Durbin (D-IL) and John Kerry (D-MA).
"As the only national Spanish-language radio network, I believe that we have a responsibility to improve awareness of key political and social issues that impact the Hispanic community," said Joaquin F. Blaya, CEO and Chairman of Radio Unica Communications Corp. "For thousands of Hispanics, Radio Unica's network represents their primary channel for receiving news and information on local and national issues and events. These programming events represent milestones in Spanish-language media and highlight our commitment to serving our audience."
One key initiative discussed at the meeting included Radio Unica's commitment to broadcast "Hour of the Senators" in which members of the U.S. Senate address the Hispanic community. Hosted by veteran, international broadcast journalist Ricardo Brown, the special interview premiered on Thursday, March 29 at 9:00 a.m. (EST) during the Network's last hour of "Muy Temprano" with Democratic Senator Harry Reid of Nevada. The second, third and fourth weekly interviews featured Democratic Senators Byron Dorgan of North Dakota, John Kerry of Massachusetts and Max Cleland of Georgia.
"I was very impressed with the fact that five U.S. Senators took time out of their busy schedule to meet with Mr. Blaya," said Sergio Bendixen, president of Bendixen & Associates. "This meeting validates that Spanish-language media is a powerful vehicle in reaching out to Hispanics, a growing segment of the U.S population which today accounts for 35.3 million, or about 13 percent of the total population," he added.