February 07, 2012

Over a century ago, Coca-Cola was introduced in Atlanta by pharmacist John Pemberton. Since then the brand has quenched America’s thirst with memorable, emotionally driven advertising.

The history of Coca-Cola’s advertising is nearly as long as its history as a company. This paper follows that history and how radio played a role from the early days on variety programming to 2010’s FIFA “Wavin’ Flag” campaign.

To download report CLICK on link below;
http://www.arbitron.com/downloads/Coca-Cola_DeeperDive.pdf>

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