February 15, 2012

Univision Radio announced the debut of a major music festival series this summer, the H2O Music Festival. The first festival will take place in Dallas on June 9 in the historic Cotton Bowl with an additional event to be held in another major market later in the summer.
 
The Dallas festival lineup includes Juanes, Snoop Dogg, Gym Class Heroes, Weezer, Paulina Rubio, Damian Marley, plus additional acts to be announced in the coming weeks. 
 
MiO, the liquid water enhancer that changes water and inspires consumers to “shake things up,” will serve as a primary sponsor at both events.
 
“As today’s bicultural, bilingual Hispanic listeners demand a more varied mix of music, Univision Radio will continue to evolve to meet the needs of its growing audience,” said Jose Valle, president of Univision Radio. “Our H2O Music Festival will showcase the duality of music tastes our listeners crave.”
 
“We are thrilled to produce the H2O Music Festival and work closely with innovative marketers who are looking for opportunities to engage with today’s youth,” said Jack Hobbs, executive vice president of Sales, Univision Radio. “Savvy brands understand that Hispanic consumers are critical to their business now and in the future.”
 

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