July 07, 2012

Univision Radio announced its roster of sponsors for the H2O Music Festival in Los Angeles, a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron, MiO, MetroPCS, Huawei and The Clorox Company will each feature engaging opportunities throughout the festival taking place at the Los Angeles State Historic Park on Saturday, August 25.
 
“Building on the success of our H2O Music Festival in Dallas, we are thrilled to once again connect brands with bilingual and bicultural audiences,” said Jack Hobbs, executive vice president of Sales, Univision Radio. “This is a special opportunity to reach highly engaged consumers within a unique interactive entertainment experience.”
 
For the past few months on Univision Radio stations, Chevron has been encouraging aspiring artists to upload their demo video or MP3 onto H2OMusicFestival/YourBand in the “Chevron Brings Your Band to the Stage” emerging artist promotion. Chosen finalists were featured online, and from there Univision Radio listeners voted for the five artists they want to see perform at the H2O Music Festival in Los Angeles. 
 
MiO liquid water enhancer returns to the H2O Music Festival with “watering hole” interactive sampling stations. In addition to the custom “watering holes,” MiO will help festival attendees customize their H2O Music Festival experience with the Smart Wall, a live stream of Twitter content on the big screen to encourage social interaction among festival attendees, and a photo booth where attendees can take memorable photos with friends and upload them immediately to Facebook, Twitter and other social media platforms.
 
MetroPCS and Huawei will feature the new Huawei Activa™ 4G Android™ smartphone during the festival with an interactive consumer experience zone, as well as provide cell phone charging stations throughout the venue.
 
MetroPCS also launched a sweepstakes giving music fans the chance to win an all-expense paid VIP trip for two to Los Angeles, including VIP tickets to the H2O Music Festival, airfare, hotel, ground transportation, a $200 prepaid Visa card and a Huawei Activa 4G with one year of free 4GLTE service. Participants must visit a participating MetroPCS location to acquire the entry code needed for the text-to-win sweepstakes. Fans can also enter to win via MetroPCS’ Hispanic Facebook page, MetroPCS Va Conmigo. One winner will be chosen from six MetroPCS markets (New York, Dallas, Las Vegas, Los Angeles, Miami and San Francisco), as well as one winner from Facebook. The seven winners will be announced on MetroPCS’ Va Conmigo Facebook page on Friday, August 17.
 
The Clorox Company will feature several of its brands during the festival. The KC Masterpiece® barbecue pit wagon, complete with complimentary KC Masterpiece sauce, Hidden Valley® Ranch dressing and Kingsford charcoal-grilled eats will be on hand. GLAD® trash and recycling stations will handle the dirty work, and H2O Music Festival attendees will have a chance to receive a free T-shirt for downloading the GLAD Trash Smart Phone App while supplies last.
 
Bathrooms at the event will be cleaned and scented with the new Clorox Fraganzia line of cleaning products, whose scents were specifically developed to appeal to Hispanics. Event attendees with a competitive spirit will also be able to participate in Bud Light’s carne asada grilling competition while using Kingsford Charcoal.
 
NASCAR fans can take a photo with the Clorox® NASCAR show car and Univision’s on-air sports personality Rafael “El Alcalde” Hernandez Brito who will also be in costume as “the H2O Man.” The Clorox Company has also partnered with supermarket chain, Food 4 Less, for select ticket giveaways distributed via a text-to-win promotion by texting Food4Less to 90210 before Wednesday, August 15, 2012, at midnight PST and at in-store executions in more than 100 stores throughout Southern California. 
 
Additionally, The Clorox Company has launched “Coco Latino,” a Hispanic identity video contest where aspiring filmmakers are encouraged to submit video submissions on one of five themes: identity, family, home, influence and mealtime. Video entries will be judged on content and creativity with one participant winning $10,000.
 
Entries must be received by Sunday, August 12 through H2OMusicFestival.com/CocoLatino. Two Coco Latino finalists will be chosen to screen their entry at the H2O Music Festival pre-VIP party in Los Angeles where a winner will be announced. Airfare and hotel accommodations will be provided to each of the two finalists and a guest. See contest rules for details at H2OMusicFestival.com/CocoLatino.
 
The H2O Music Festival in Los Angeles will feature Wisin & Yandel, John Legend, Snoop Lion (Snoop Dogg), Paulina Rubio, Gym Class Heroes, Intocable, Ozomatli, Paty Cantu, Alex Cuba, Romeo Testa and more. Coming off their successful debut at Univision’s “Premios Juventud” Youth Awards broadcast on Thursday, July 19, the Los Angeles event will also lend its stage to teenage newcomers Leslie Grace and Matt Hunter.
 
With two main stages, side by side, the H2O Music Festival also features Univision Radio’s DJ Cristian of KLVE Los Angeles and DJ Crème of X96.3 New York as mixers between acts.
 

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