Spanish Broadcasting System, Inc. announced the appointment of Mr. Bob Visotcky as Vice President/General Manager of its Los Angeles FM radio stations KLAX and KXOL.
"A year ago we clearly stated the Company's objectives in Los Angeles: to improve our market share and to achieve revenue and rate parity with general market radio," stated Raul Alarcon, President and CEO of SBS.
"According to the most recent Arbitron survey reports, we have met and are continuing to exceed our goals from a ratings perspective. I am confident that Bob's expertise in LA radio, combined with his bold strategic approach to our medium, will insure our operational superiority in the nation's most important Hispanic market," added Mr. Alarcon.
"SBS has afforded me an opportunity to do what I do best," commented Bob Visotcky. "I see the staggering potential of Hispanic radio in Southern California and I am anxious to get started," he added. "Our team will be second to none."
Mr. Visotcky managed the operations of seven major Los Angeles radio stations including KKBT, KCMG, KYSR, KLAC, KFI and KOST.