April 08, 2001

Hispanic Broadcasting Corporation of New York announces new appointments that will increase HBC's presence in the New York radio market. HBC of New York owns and operates news/talk WADO-AM 1280 and tropical/contemporary hits WCAA-FM 105.9 Latino Mix.

Jim Donnelly became General Sales Manager for WADO-AM and WCAA-FM recently. He comes with many years of experience in the New York market. First with WCBS as Local Sales Manager and more recently as WLTW's National Sales Manager. He had been with WLTW for over 10 years. Donnelly is a graduate of Lafayette College in Pennsylvania.

Rick Hernandez is also another new edition to HBC of New York's sales team. He is the Local Sales Manager for WADO-AM. Hernandez was until recently the National Sales Manager for KLSX-FM and KRLA-AM but his sales experience started in New York many years ago as an Account Executive for WABC-AM. Rick Hernandez, a graduate of Pace University, was also part of the start up sales team for what is now known as Infinity Broadcasting.

Patricia Flores is the new Account Executive for WADO-AM. She comes from Los Angeles Market where she worked at KBIG and KZLA. Before that, she was National Sales Coordinator for KLSX.

HBC's 105.9 Latino Mix (WCAA) also gets a new Local Sales Manager. His name is Cort Stroud. Stroud's first selling job was with HBC many years ago, at KLAT in Houston. Since then, he has worked with Univision, Telemundo and Latino.com. On the anglo side, Stroud worked for CBS. Stroud is a graduate of the University of Texas at Austin and the Harvard Business School

Other additions to the Latino Mix's sales team include:

Barbara Miller: Miller brings nearly ten years of Hispanic media experience, having worked at Univision spot sales in research and new business development. She also worked at Univision network sales where she managed $25 million in billings. Most recently Barbara was the highest performer on the US Hispanic team at StarMedia, where she served as Regional Sales Manager, developing new business relationships with AT&T, Century 21, Allstate, Ford and General Motors. Barbara is fluent in Spanish.

Kathryn Garcia: Garcia began her career at Bravo, where she worked as a buyer, then moved to Y&R in the same capacity. Her first sales job came in print at Editorial Televisa. From there she jumped to radio by taking a job with Infinity Radio in Dallas. Last year Kathryn returned to Gotham by accepting a job with Interep. Kathryn brings the Latino Mix 105.9 FM team strong relationships within both the general market and Hispanic ad communities.

Involved with sales but also with other aspects that will increase HBC of New York's presence, WADO-AM and WCAA-FM now count with the talents of Julio Vergara and Val Portela.

Julio Vergara is now the Operations Consultant for both WADO and WCAA. Vergara comes from SBS, where he was in programming for both WSKQ-FM and WPAT-FM. He had also worked as Program Director for stations in Miami, and before that, in Panama City, Panama. He is one of the individuals responsible for the impact WSKQ and WPAT have had in the market.

To assist Vergara, HBC has hired Val Portela. She is the new Operations and Promotions Coordinator for HBC of New York. Portela came from SBS where she was Promotions Director. Her function is to brand the HBC stations more aggressively in the New York Market.

Also for branding, HBC of New York has hired Elmo R. Lugo. Lugo is now the Creative Image Director for both WADO-AM and WCAA-FM. He is responsible for all the on-air content that relates to the image of the stations. Lugo comes from HBC of Miami where he was Assistant Program Director for WAMR-FM and WRTO-FM. He had also been a on-air talent in Miami, and before that, was an entertainment reporter for El Nuevo Herald in Miami. Lugo is a graduate of Florida International University.

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