June 09, 2001

Latino Broadcasting Company (LBC) announced that it will provide the exclusive Spanish-language radio broadcast of the 2001 Major League Baseball All-Star game, "live" from Seattle's Safeco Field on July 10.

Calling the game for LBC is the famed Latino announcing team of Billy Berroa , Eduardo Ortega and Major League Baseball Hall Of Fame announcer, Jaime Jarrin. LBC's Mid-Summer classic coverage is scheduled to begin at 8:00PM EST. This exclusive broadcast marks the sixth consecutive Major League Baseball All-Star game produced and aired by Latino Broadcast Company. The 72nd All-Star game will be carried nationally on over 35 LBC affiliate stations, covering 82% of the US Latino market.

"Baseball has quickly become "Hispanic America's" favorite past-time as well", commented LBC President, Tony Hernandez. He added, "Our fast growing market is proud of the wonderful on and off the field accomplishments of the Martinez', Sosa's and Rodriguez' of the sport. And we at LBC are honored to once again, provide exclusive Spanish-language coverage of the Mid-Summer Classic, as well as the upcoming MLB Playoffs and World Series."

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