April 22, 2006

mun2 announced the development of several all-new originally-produced programs during Telemundo’s Upfront presentation held at New York City’s Frederick P. Rose Hall, home of Jazz at Lincoln Center.

Building on a successful new programming strategy with record ratings, including triple-digit growth in key dayparts, mun2 unveiled several new shows that extend the network’s programming offerings into popular genres endorsed by Latino youth including reality, lifestyle and gaming. In addition, mun2 will launch several integrated digital media extensions soon to be announced for popular existing programs.

“mun2’s year-to-year triple digit ratings growth makes it clear that our new programming strategy is hitting the right mark with our audience,” said Alex Pels, General Manager, mun2. “Part of the reason our programming is making such a strong connection is because it is anchored in our commitment to understanding our demo through research and in our efforts to really push the envelope when it comes to marketing to Latino youth in the U.S.

Flavio Morales, Vice President of Programming, mun2 added, “The findings of our me2 research study are a great tool to better understand our audience at the time of making creative decisions. Through them, we know that the vast majority of Latino youth feel there is a lack of brands accurately targeting them. With our new properties, mun2 continues to fill this void by creating culturally relevant, high-quality content for our viewers, all while allowing us to offer our clients the ideal vehicle for reaching them in an authentic way.”

NEW 2006-2007 PROGRAMMING ON MUN2:

Debuting first quarter of 2007 is “The Chicas Project,”a 30-minute reality-based show that mixes music, fashion and attitude from the streets of Southern California. The show’s two opinionated and energetic female hosts are new generation Latinas who discuss the issues important to them all while exploring the most interesting, hip, youth-inspired locations of multicultural Los Angeles. Through their travels around the city—from trendy clothing stores to scrumptious street taco stands—the Chicas will introduce music videos relevant to that episode’s story.

Also making its premiere is “Have U Cine?,” a monthly movie showcase that pairs up the coolest in Latino cinema with the hottest stars of the day. Have U Cine will crash the couches, kitchens, and backyard BBQ’s of music, film and television’s biggest acts and stars—such as Calle 13 and Kinky—to watch the film along with the viewer at home, pointing out little-known secrets and the inside story that only celebrity guests know. Acquired films include The Motorcycle Diaries, Amores Perros and Nicotina.

Also debuting is “Hecho en Heaven,” a dating game show that takes on the challenge of finding the perfect match for six women and six men who use astrology, their best pickup lines, contestant challenges and their powers of seduction to get the hot hook up – if they can survive the elimination rounds. The show’s host will sort through the truth, the lies and the humor as the contestants are put through the relationship wringer with references and challenges that draw upon the entire young Latino experience.

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