April 20, 2013

Tr3s previewed its new original content portfolio targeting Hispanic adult millennials at its annual Upfront presentation held in New York City. The network's more contemporary entertainment offering delivers over 300 hours of fresh content driven by new realities, novelas, docu-series, comedy and music. The circus-themed extravaganza introduced the new faces of the network alongside quirky sketches, acrobatics, and a high-energy performance by brand ambassador Daddy Yankee.

"Our significant investment in more original production is a major step in the evolution of the brand that now reflects a more balanced Hispanic audience and offering," said Fernando Gaston, Brand Manager of Tr3s. “As the evolution of Tr3s continues, we're confident these bold formats, rich characters and big stars will resonate with viewers.

Tr3s recent study “Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty” reveals 45% of 18-34 Hispanics are living at home, resulting in a rise of multi-generational Hispanic households experiencing a co-viewing connection, particularly in prime-time - a key finding shaping Tr3s' new balanced content portfolio.

REALITY SERIES

“Familia de Circo”, produced by High Noon Entertainment, takes viewers behind-the-scenes of a 40-year family-run circus under the antics and clashing egos of 5 Mexican brothers. The reality series chronicles the plethora of acts and operation behind the multi-million dollar empire that travels across the country to entertain beloved fans.

From the producers of “Cake Boss” (High Noon Entertainment) comes “Divas del Azúcar”, the new reality series on the bakers to the stars. Set in a colorful cake shop in Miami, a Cuban mother and her two daughters flagged by loud and loveable divas - the cake decorator and the defiant delivery guy - mix up outrageous cakes, creative genius and familiar VIPs.

NOVELAS

“Fortuna” introduces the double-life of wealthy casino mogul Adolfo Altamirano living in two worlds with two families, one casino and an inheritance. After an assassination attempt on his life, drama ensues as the two families meet in the corrupt world of gaming and unmask the enemy who ordered the death of their patriarch. The novela will be produced by Argos Communications.

“Niñas Mal 2”, the pioneering young adult novela that engaged over 5 million Hispanic viewers in its first season in 2010, returns with a new cast of wild and charming high-society girls who continue to challenge the mold set by their parents and their charm school. “Niñas Mal 2” delivers the ultimate adolescent awakening into the path to unlikely friendships, bound loyalty and new rites of passage.

COMEDY AND MUSIC

Tr3s will premiere the Emmy-nominated “Comedy Central Roast ” franchise with the first-ever Latin Roastee, legendary and controversial Mexican comedian Hector Suarez. Fans will be treated to an evening filled with good-natured ribbing from comedians and Suarez' colleagues. The event, which tapes in Mexico City, will also feature the first father-son duo as Suarez' son Hector Suarez Gomis serves as Roast Master.

MTV's “World Stage” is a live event music series that brings multi-genre talents with global relevance to audiences around the world. The world-renown franchise gives Tr3s viewers a front row seat to the biggest artists on the globe without leaving the comfort of their home.

In the style of the network's fan-favorite “Making of” format, “En tour” takes viewers into the realities of touring, from the unconventional production ideas and hectic rehearsal schedules to ambitious requests, tight deadlines, and intimate moments with family & friends. Top-selling acts will share their intimate journey through the highs and lows of opening night.

Following Tr3s' Grammy® winning "Unplugged" performances by Juanes and Los Tigres del Norte, the network expands the ground-breaking franchise with the addition of Latin recording superstar Ricardo Arjona. With over 20 million albums sold, Arjona will revisit hits from his musical career for a unique and creative acoustic performance in late 2013.

Tr3s is spotlighting the #1 selling Latino music genre in the US - Regional Mexican - on “Remexa”. The product integration format takes viewers to the sights and sounds of genre-favorites from Duranguense and Banda to Norteña and Ranchera. Further expanding its branded content footprint, “Top 20” delivers a two-hour count down of the week's hottest music videos while keeping viewers in-the-know on the latest in music, movies, and celebrity news.

SOCIAL RESPONSIBILITY

Tr3s addresses the alarming health and wellness statistics among young Hispanic millennials with the new docu-series “Empuje” (Drive). The empowering platform aims to inspire better fitness and healthier lives among young Latinos under the influence of celebrated athletes.

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